It can be tough to keep on top of “best practices” on Facebook. I say best practices in quotes as it seems like as soon as there’s a set of standards developed, everything changes and we go back to experimenting to find what works. The nice folks at Salesforce were kind enough to post this infographic online to help us create optimized posts on Facebook, or as they put it, “the perfect Facebook post.”
Basically, keep it short: 90 characters is the recommended limit. Target your post by location or language if it’s relevant, and if you’re going to start advertising your post, do it within the first 24 hours to reach more of your fans.